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11:30 - 11:50am
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Welcome, Regulatory and Legislative Update: General Session
IAA staff will provide the latest updates on SEC and other key regulatory and legislative developments from Washington, DC.
- Gail Bernstein, General Counsel, IAA
- Neil Simon, Vice President, Government Relations, IAA
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11:50am - 12:50pm
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SEC Regional Offices: Concurrent Breakout Sessions
Senior staff from the SEC’s Regional Offices will discuss current SEC examination priorities for investment advisers.
Breakout 1 (Midwest and South):
- Atlanta
- Chicago
- Fort Worth
- Marshall Gandy, National Associate Director, Investment Adviser/Investment Company Examination Program, Senior Officer and Associate Regional Director, Fort Worth Regional Office
- Louis A. Gracia, Associate Regional Director, Examinations, Chicago Regional Office
- Edward McConnell, Assistant Regional Director, Examinations, Atlanta Regional Office
- Sarah A. Buescher, Associate General Counsel, IAA
Breakout 2 (Northeast):
- Boston
- New York
- Philadelphia
- Mark Dowdell, Assistant Regional Director, Examinations, Philadelphia Regional Office
- Kevin M. Kelcourse, Associate Regional Director, Examinations, Boston Regional Office
- Arjuman Sultana, Assistant Regional Director, Examinations, New York Regional Office
- Gail Bernstein, General Counsel, IAA
Breakout 3 (West):
- Denver
- Los Angeles
- San Francisco
- Kurt L. Gottschall, Regional Director, Denver Regional Office
- Erin E. Schneider, Regional Director, San Francisco Regional Office
- Michele Wein Layne, Regional Director, Los Angeles Regional Office
- Monique S. Botkin, Associate General Counsel, IAA
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12:50 - 1:00pm
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Break
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1:00 - 1:15pm
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Key Takeaways from SEC Sessions: General Session
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1:15 - 2:00pm
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Implementing Effective Policies and Procedures to Comply with the New Marketing Rule: General Session
With a little over a year to go before advisers must comply with dramatic changes to the ways they market their services to investors, learn about significant provisions of the Marketing Rule that will require changes to your current advertising and solicitation activities, policies and procedures, and controls. Take away best practices to implement for the first time the use of client testimonials, endorsements, past specific recommendations, third-party ratings, and much more. Be ready to develop communication and training plans for content creators.
- Michael B. Koffler, Partner, Eversheds Sutherland LLP
- John D. Pollard, Jr., Global Chief Compliance Officer, EJF Capital LLC
- Laura L. Grossman, Associate General Counsel, IAA
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2:00 - 2:15pm
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Break
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2:15 - 3:00pm
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Presentation of Performance Under the New Marketing Rule: General Session
The new Marketing Rule includes, for the first time, specific provisions relating to performance advertising. This session will help you prepare to calculate and present performance in marketing materials within the new parameters. Gain tips for laying the groundwork to implement changes to your controls regarding specific types of performance advertising, including:
- The new requirement to include 1-, 5-, and 10-year returns
- Calculating and presenting gross and net returns with equal prominence
- Methodology around related, extracted, and hypothetical performance
- Recordkeeping
- Portability of predecessor performance
- Lance C. Dial, Partner, Morgan, Lewis & Bockius LLP
- Michael W. McGrath, Partner, K&L Gates LLP
- Linda A. Shirkey, Managing Director, Bates Group
- Sanjay Lamba, Associate General Counsel, IAA
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3:00 - 4:00pm
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Get Prepared for the New Investment Adviser Marketing Rule – Ask the Experts: Concurrent Breakout Sessions
Panelists will answer your questions about the Marketing Rule. Send your questions in advance to iaalegalteam@investmentadviser.org.
- Breakout 1: Smaller Firms
- Richard D. Marshall, Partner, Katten Muchin Rosenman LLP
- Mari-Anne Pisarri, Partner, Pickard Dijinis & Pisarri LLP
- Janice Powell, Senior Compliance Consultant, Core Compliance & Legal Services, Inc.
- Laura L. Grossman, Associate General Counsel, IAA
- Breakout 2: Larger Firms
- Michael W. McGrath, Partner, K&L Gates LLP
- Alpa Patel, Partner, Kirkland & Ellis LLP
- Mark D. Perlow, Partner, Dechert LLP
- Sanjay Lamba, Associate General Counsel, IAA
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